If patients say " I do not need xrays" we simply reply "that is okay, the xrays are complimentary as the exam and clean on its own is normally $230!
A patient can choose not to have X-rays but it will still be $199.
The reason for this is we want to encourage everyone through our door and hopefully we all can meet the patients expectations and they will continue to come for all future exam and cleans that may have an out of pocket expense.
X-rays will not be part of the marketing as parents see this as unnecessary treatment and it is up to the provider to advise when they are required.